ANALYZE THE FUTURE
Cuvalio is the expert in Customer Lifetime Value (CLV) and Customer Equity Optimization (CEO) for Retailers with a focus on high-value acquisition, churn prevention and increase of buying frequency.
Know the best
Get 360° insights into your actual customer base and learn what characterizes the best.
Go for the best
Find and acquire the most valuable customers in the market.
Turn into the best
Increase sales retention and buying frequency of your actual and future customer base.
The Approach
Customer Value Analytics
- Consolidation & structuring of input data
- Customer Lifetime Value Tool & Dashboards
- 360° analysis of actual customer base
Predictive Modeling
- Building a comprehensive Customer Equity model
- Prediction of customer behaviour and value generation
- Scenario Player showing the impact of each lever on business value
![iStock-614736322 [Convertido]-2k](https://cuvalio.com/wp-content/uploads/2020/05/iStock-614736322-Convertido-2k.svg "iStock-614736322 [Convertido]-2k")
Acquisition & Retention Strategy
- Targeting the right customers using a predictive customer profile
- Application of data driven strategies to bind active customers
- Testing & validation of strategies and events
The Impact
![iStock-614736322 [Convertido]-caras](https://cuvalio.com/wp-content/uploads/2020/05/iStock-614736322-Convertido-caras.svg "iStock-614736322 [Convertido]-caras")
Customer Potential Check
- Comprehensive "Health-Check" of sales- and customer mix
- 100% transparency about the value of the active customer base
- Knowledge of the potential of the actual and the targeted customer equity
![iStock-614878106 [Convertido]-wea](https://cuvalio.com/wp-content/uploads/2020/05/iStock-614878106-Convertido-wea.svg "iStock-614878106 [Convertido]-wea")
Sustainable Efficiency
- Maximization of Customer Lifetime Value
- Minimizing churn and promotions
- Multiplying ROI per customer
![iStock-637397612 [Convertido]-analytics](https://cuvalio.com/wp-content/uploads/2020/05/iStock-637397612-Convertido-analytics.svg "iStock-637397612 [Convertido]-analytics")
Increase Business Value
- Positive disruption of the actual business model
- Re-investment of additional contribution margins
- Maximization of the company's(customer) equity value
To whom it definitely concerns
Online Retailers
- Take a deep look into the future business evolution
- Know your customers better than anyone else (including themselves)
- Take real control of your business by knowing the main levers of customer centricity
Investors
- Know the real actual value of your investment targets (customer) equity
- Predict the performance potential of your pre-close deals
- Optimize the sales and earning potential of your portfolio companies from the very beginning